New Verlag Type

Guest

http://typography.com/catalog/verlag/index.html cheers

Athyrius · Number of posts: 13 Registration date: 2006-11-27

This is a fabulous set. Thanks for turning us on to it. I may very well have used this on my favorite type-setting/design job. I used the font the client had already on her business collateral and it worked very well- but I really like this Verlag font for the same or similar application.

The layout was a very large introductory museum brochure featuring M. Castano's Textile Art- the images are on my gallery at Graphics.com:
Full inside: http://graphics.com/modules.php?full=1&set_albumName=album366&id=inner1100&op=modload&name=Gallery&file=index&include=view_photo.php

Back Cover:
http://graphics.com/modules.php?full=1&set_albumName=album366&id=backpiece&op=modload&name=Gallery&file=index&include=view_photo.php

You can see how the Verlag would work well here as well.

Toon · Subject: Re: New Verlag Type Mon Nov 27, 2006 8:18 pm

Thank you for sharing your work with us, the red of the background and the reversed out text looks very striking, well done.

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Guest

Agreed, it is a very good piece, traditional but like Toon says striking Very Happy

Guest

Seconded all good work

Athyrius · Number of posts: 13 Registration date: 2006-11-27

dumb blonde wrote:

Agreed, it is a very good piece, traditional but like Toon says striking Very Happy

Thank you all.
I laughed when I read the 'traditional' remark. When I was designing it we all had the jitters that it was too flamboyant. Here is why..
It seems traditional if viewing it as a brochure for the public. But this brochure went to various museum directors and boards as an introductory piece for the artist, whose work was to be exhibited.

99% of these introductory brochures being produced for this purpose are basically artists pictures on white or solid background- very simply arranged in various ways. This artist, my client, decided to actually step out of this traditional mold and present something with a bit of color and flair.
So actually for the purpose of the piece, this was considered very bold and 'non-traditional' within the context and common use. In the end though- the artist got a lot of fabulous feedback and was very well received. One director told her he usually tosses the brochures after review- but that he was keeping hers.